Arik was named chief marketing officer in January 2025. In this role, he leads the company’s marketing strategy, including product marketing, demand and lead generation, and brand management. He joined Tyler in October 2023 as vice president of Marketing Shared Services, where he quickly added value to Tyler’s digital marketing operations, brand awareness, and demand generation. Prior to joining Tyler, Arik spent 14 years in progressively responsible global management roles with Texas Instruments, including serving as director of Digital Marketing Operations and director of Brand Marketing, Digital Media & Advertising, Analytics, and eCommerce. Arik holds a bachelor’s degree from Indiana University and an MBA from Ball State University.