Samantha transitioned from chief marketing officer in January 2025, following her announcement to retire in June 2025. She has been with Tyler since 2008. During her tenure, Samantha had full oversight of the company's marketing strategy and was responsible for leading a team of 150+ professionals in product marketing, branding, digital and event marketing, strategic communications, and public affairs. Samantha has played an instrumental role in Tyler's growth over the past 15 years since launching the company's brand in 2009. Prior to Tyler, she held senior management positions at companies including PepsiCo, Inc., The Feld Group, Dell, and Freescale Semiconductor. She holds a bachelor's degree from the University of Georgia.