Samantha has been with Tyler Technologies since 2008 and serves as Chief Marketing Officer. She has full oversight of the company's marketing strategy, and is responsible for leading a team of 150+ professionals in product marketing, branding, digital and content marketing, event marketing, strategic communications, and public affairs. Samantha has played an instrumental role in Tyler's growth over the past decade, since launching the company's brand in 2009.

Prior to Tyler, she held senior management positions at companies including PepsiCo, Inc., The Feld Group, Dell, and Freescale Semiconductor. She holds a bachelor's degree from the University of Georgia, and is a part-time adjunct professor at the Temerlin Institute of Advertising at SMU.